RE/MAX, the world's most successful real estate network was co-founded by RE/MAX International chairman Dave Liniger and his wife Gail Liniger in 1973 in Denver, Colorado. At that time, most salespeople were earning just 50% commission and office owners directly controlled every aspect of a salesperson's job. Agents were disillusioned and unmotivated and most left the industry within two years. The Linigers wanted to change all that.
Dave, a real estate agent himself, felt there had to be a better way, and decided to start putting his dreams of a fairer real estate system into practice. He drafted an innovative business plan that put salespeople first and enabled both office owners and agents to succeed. They believed that to attract and retain the best agents in the business, owners must offer them maximum compensation, advanced support services, along with freedom, choice and flexibility that they need.
The strategy worked.
He called his master plan RE/MAX, an acronym for real estate maximums. Liniger and his wife Gail, also a real estate agent, hoped to make a difference with their new company and its unique business structure. What they achieved was nothing short of a global revolution.
In an industry rife with mergers and acquisitions, RE/MAX is the only major real estate network still owned and directed by its original founders. Today Dave and Gail Liniger are still at the helm of RE/MAX International. The company's expansion has been unstoppable, with recorded growth every single year for more than three decades. On average, RE/MAX adds at least one new office to its international network each day and around 10,000 agents each year.
Opening Australian operations in 1997, RE/MAX experienced significant growth as real estate agents discovered the freedom, profitability and personal growth opportunities the network offered. The first office opened in Brisbane and the concept spread quickly. By the following year the first New South Wales office had opened and Western Australia wasn't far behind. RE/MAX offices can now be found right across the country.