EDGE is RE/MAX's exclusive digital advertising platform which puts your property in front of a larger, more relevant and higher quality online audience.
Proactively finding buyers and tenants actively in the market, that other agents can't reach.
Technology that creates multiple advertisements and markets your property on social and search platforms while outshining the industry averages.
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These days, whatever we see on our screens simply, has to be relevant or, we'll just scroll on by.
That's why, Edge technology is so clever. Using the power of Artificial Intelligence, property ads are connected with people interested in properties like yours as well as those with similar online behaviours and patterns.
By finding the best audience for your property,
Edge helps to get you the best result
Some might like a modern kitchen, while others may be looking for a pool or prioritise outdoor entertaining.
The Edge technology uses behavioural data and displays your ads with tailored messaging and images across Instagram, Facebook and through Google’s ad network. Making sure your property is noticed. A direct link then takes them straight to your property listing.
With constant monitoring of who's interested in your property, ads receiving the most attention are connected to more like-minded people whilst automatic updates are made to those that need improvement.
Through a real-time dashboard, you can easily track the performance of your ad campaign, the type of audience you’re reaching and which ad variants are engaging the most.
Keeping a close-eye on your campaign will ensure your property is put in front of the right people and help you to achieve the best results possible.